To get involved in DECA, join one of the following courses:
Principles of Business, Marketing, Finance: 9th-12th
This introductory course teaches fundamental concepts of business, marketing and finance as an effort to prepare students for careers in the business/marketing industry. Students will participate in the following units: Sales, Promotion, International Business, Economics, Advertising, Distribution, Branding, Public Relations, Budgeting, Pricing and more. The student will engage in a variety of interactive class activities and projects which directly relate to the business industry. Students will design new products, produce mock radio ads, complete a sales presentation, and write a business plan. Participation in the co-curricular marketing organization (DECA) is highly encouraged.
Accounting I: 10th - 12th
A recent survey given to college students asking the course they wished they had taken in high school showed the most frequent response to be Accounting. Students learn how to work with journals, ledgers, balance sheets, and income and capital statements in the service and merchandising businesses. Accounting is an important course that will prepare you for a job, give you a solid background for any business study in college, and provide you with an understanding of how financial decisions are made.
Accounting II: 11th - 12th
Prerequisite: Accounting I
In this advanced course, you will apply accounting principles for partnerships, corporations, and integrated financial analysis. Students will use spreadsheet software to create financial statements. Topics covered in Accounting 2 include accruals, prepaid expenses, income received in advance, vouchers, notes receivable and payable, and capital stock. Simulations are utilized to allow students to assume the role of an accountant. This course will build a solid foundation for business majors at the college level or students seeking an entry-level position in accounting. This course fulfills an advanced math credit.
Advertising: 10th - 12th
Recommended Co-Requisite: Social Media Marketing
Advertising is a creative introduction to the principles and practices of advertising, marketing, sales and display. Students will gain knowledge of techniques used in current advertising production including print and broadcast media. The class explores the social, ethical and legal issues of advertising, sales strategies; media decision processes, as well as the cultural and historical influences of advertising. The class provides an overview of how communication tools can be used in an attempt to reach target audiences and increase consumer knowledge and overall corporate sales. Students will be responsible for designing new products, producing mock radio ads, completing a sales presentation, etc.
Entrepreneurship: 10th - 12th
Recommended Prerequisite: Princ of Business, Marketing, or Finance (or) any Business course
This course is designed to get students excited about becoming true entrepreneurs by giving them the opportunity to create and fully develop their own product or service. Real-world entrepreneurs and business experts serve as coaches and mentors guiding student teams through the process of ideation, market research, and business plan development. Over the course of the year, student teams learn about marketing, accounting, as well as the legal aspects of starting a business. They have access to a network of professionals to further develop their skills (teamwork, problem-solving, presentation, communication) for college and career readiness. Pitch Week helps to further fire the entrepreneurial spirit by putting student teams in front of actual investors so they can pitch their innovative idea to win funding and turn their wishful thinking into a reality.
*Sophomores will be added once juniors/seniors have been placed
Global Business: 10th - 12th
This course is designed for students to analyze global trade theories, international monetary systems, trade policies, politics, and laws relating to global business as well as cultural issues, logistics, and international human resource management. Students will demonstrate the process of implementing an international business operation. Familiarity with world maps and countries is also important. Participation in Business Professionals of America is highly encouraged.
Human Resource Management: 11th-12th
Recommended Pre-requisite: Princ. of Business, Marketing, Finance
Human Resources Management is designed to familiarize students with the concepts related to human resource management, including legal requirements, recruitment and employee selection methods, and employee development and evaluation. Students will also become familiar with compensation and benefits programs as well as workplace safety, employee-management relations, ethics in the workplace and global impacts on human resources. Participation in BPA is highly encouraged.
Sports & Entertainment Marketing: 10th - 12th
This interactive business course will help students develop a thorough understanding of the marketing concepts and theories that apply to sports and entertainment events. Areas of focus will include target marketing, sponsorships and endorsements, event and promotional planning, stadium logistics and sports marketing plans. This course will also include elements of team creation and entertainment events such as concerts and award shows. The course is especially applicable to those interested in sports management, business, sales, or the music/movie industry.
Social Media Marketing: 10th - 12th
Recommended Co-Requisite: Advertising
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
Advanced Marketing: 10th-12th
Prerequisite: Principles of BMF OR Advertising
Students will develop skills necessary to compete in a global economy. Students will coordinate online and off-line marketing strategies; demonstrate critical-thinking skills using decision-making models, case studies, various technologies, and business scenarios. Students will prepare an extensive business project and compete in marketing simulation events as well as manage a portable school store. Participation in DECA is highly recommended for this course. This course meets the local speech requirement for students in the 2021 graduating class and beyond.