Prerequisite: None
This introductory course teaches fundamental concepts of business, marketing and finance as an effort to prepare students for careers in the business/marketing industry. Students will participate in the following units: Sales, Promotion, International Business, Economics, Advertising, Distribution, Branding, Public Relations, Budgeting, Pricing and more. The student will engage in a variety of interactive class activities and projects which directly relate to the business industry. Students will design new products, produce mock radio ads, complete a sales presentation, and write a business plan. Participation in the co-curricular marketing organization (DECA) is highly encouraged.